{"id":1167,"date":"2017-06-29T12:24:18","date_gmt":"2017-06-29T12:24:18","guid":{"rendered":"http:\/\/bakers.ro\/?p=1167"},"modified":"2017-08-04T12:03:38","modified_gmt":"2017-08-04T12:03:38","slug":"the-bakers-guide-for-a-succsessful-influencing-activity-part-ii","status":"publish","type":"post","link":"https:\/\/bakers.ro\/index.php\/2017\/06\/29\/the-bakers-guide-for-a-succsessful-influencing-activity-part-ii\/","title":{"rendered":"[:en]The Bakers Guide for a succsessful influencing activity. Part II[:ro]Ghidul Bakers pentru o activitate de influencing de succes. Partea a II-a[:]"},"content":{"rendered":"[:en][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1\/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]In the last week<\/strong>\u2019s article (link<\/a>), we presented some of the best advice suitable for a successful influencing activity.\u00a0 This time, the Bakers team continues the series.<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1\/4″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

1. Post constantly, but don\u2019t spam!<\/strong><\/h4>\n

You\u2019re at the beginning of the road and you feel like the audience to whom you address to daily craves after your \u201evoice\u201d? Well, you might consider the fact that you\u2019re kind of bothering. The most Social Media specialized sites propose a posting frequency of about 1 to 4 times a week.<\/p>\n

But this doesn\u2019t really mean that you have to go \u201eby the book\u201d: experiment with different posting frequencies for about a couple of weeks and analyze the statistics: every type of audience functions in a specific way.[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1\/4″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

2. Get out of your online comfort zone<\/strong><\/h4>\n

The key word is networking. Webstock, Connect Hub, Digital Marketing Forum are just some of the conferences where \u201ebeautiful\u201d people from Social Media meet and form a network of influencers with common prefferences. Also, if your work is well-known, don\u2019t hesitate to accept the oportunities of speaking in public at these kind of events: not only does this activity help you develop both personally and profesionally, but, automatically, you surely secure yourself a small boom<\/em> for your online popularity.[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1\/4″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

3. Do not be afraid to express your opinions<\/strong><\/h4>\n

What makes you unique and authentic is the style of your writing. If you ever feel the need to auto-censor yourself, then you should better give up the idea of becoming an influencer in the first place. The only difference between a reporter and an influencer is that the latter doesn\u2019t have the obligation to ask for his superiors\u2019 approval in order to publish his work.<\/p>\n

As an influencer, you do not have to report back to the editor or the chief-reporter concerning matters such as the chosen subject or the tone of voice: you are you own employee. Take advantage of it![\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1\/4″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

4.\u00a0Tell my who you are, so that I know to give you like<\/em> <\/strong><\/h4>\n

If you happen to be a public figure, the process of building an online community which would favor you, might not prove to be such a big headache. But this doesn\u2019t necessarily mean that you don\u2019t have to take care of your tone of voice or your posting frequency. Given the fact that the online environment is considered to be public, any \u201eslip\u201d from your Social Media way of posting will be heavily charged. So next time, if you ever feel the need to type something scandalous, think twice before doing it![\/vc_column_text]

\"\"<\/div><\/div>[vc_column_text]Photo source:\u00a0goo.gl\/mFCKNf<\/a>[\/vc_column_text][\/vc_column][\/vc_row][:ro][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1\/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]\u00cen articolul de s\u0103pt\u0103m\u00e2na trecut\u0103 (link<\/a>), \u021bi-am prezentat c\u00e2teva dintre cele mai bune sfaturi de care ar trebui s\u0103 \u021bii cont pentru a avea o activitate de influencing de succes. De data aceasta, echipa Bakers continu\u0103 seria de best practices<\/em> \u00een zona de influencing online.<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1\/4″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

1. Posteaz\u0103 constant, dar nu face spam!<\/strong><\/h4>\n

E\u0219ti la \u00eenceput de drum \u0219i sim\u021bi c\u0103 publicul c\u0103ruia te adresezi t\u00e2nje\u0219te dupa \u201evocea\u201d ta \u00een fiecare zi? Ei bine, s-ar putea s\u0103 trebuiasc\u0103 s\u0103 iei \u00een considerare faptul c\u0103 frecven\u021ba post\u0103rilor tale deranjeaz\u0103. Cele mai multe site-uri specializate \u00een Social Media propun o frecven\u021b\u0103 de maxim 4 ori pe s\u0103pt\u0103m\u00e2n\u0103.<\/p>\n

Dar acest lucru nu \u00eenseamn\u0103 neap\u0103rat c\u0103 trebuie s\u0103 mergi \u201cby the book\u201d: experimenteaz\u0103 diferite frecven\u021be de post\u0103ri timp de mai multe s\u0103pt\u0103m\u00e2ni \u0219i analizeaz\u0103-\u021bi statisticile: fiecare tip de audien\u021b\u0103 func\u021bioneaz\u0103 altfel.[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1\/4″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

2.\u00a0Ie\u0219i din zona de confort online<\/strong><\/h4>\n

Cuv\u00e2ntul cheie este networking. Webstock, Connect Hub, Digital Marketing Forum sunt doar c\u00e2teva dintre conferin\u021bele la care oamenii frumo\u0219i din Social Media se \u00eent\u00e2lnesc \u0219i \u00ee\u0219i formeaz\u0103 o re\u021bea de influenceri cu preferin\u021be comune. \u00cen plus, dac\u0103 e\u0219ti cunoscut, nu ezista s\u0103 accep\u021bi invita\u021biile de public speaking la astfel de evenimente: nu numai c\u0103 aceast\u0103 activitate te ajut\u0103 \u00een dezvoltarea personal\u0103 \u0219i profesional\u0103, dar, automat, \u00ee\u021bi asiguri un mic boom<\/em> pentru\u00a0 popularitatea \u00een mediul online.[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1\/4″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

3. Nu-\u021bi fie fric\u0103 s\u0103-\u021bi exprimi opiniile<\/strong><\/h4>\n

Ceea ce te face unic \u0219i autentic este stilul \u00een care scrii. Dac\u0103 sim\u021bi nevoia s\u0103 te autocenzurezi, atunci ar fi mai bine s\u0103 renun\u021bi de acum la ideea de a deveni influencer online. Singura diferen\u021b\u0103 \u00eentre un reporter \u0219i un influencer este faptul c\u0103 cel din urm\u0103 nu are obliga\u021bia s\u0103 cear\u0103 aprobarea superiorilor ca materialul finit s\u0103 apar\u0103 \u00een spa\u021biul online.<\/p>\n

\u00cen calitate de influencer, nu trebuie s\u0103 dai socoteal\u0103 editorului sau redactorului-\u0219ef pentru subiectul abordat sau pentru tone of voice: e\u0219ti propriul tau angajat. Profit\u0103 din plin![\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1\/4″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

4.\u00a0Spune-mi cine e\u0219ti, ca s\u0103 \u0219tiu s\u0103-\u021bi dau like<\/strong><\/h4>\n

Dac\u0103 se \u00eent\u00e2mpl\u0103 s\u0103 fii o persoan\u0103 public\u0103, s-ar putea s\u0103 nu trebuiasc\u0103 s\u0103-\u021bi ba\u021bi a\u0219a de tare capul cu construirea unei comunit\u0103\u021bi care s\u0103 te favorizeze. Dar acest lucru nu \u00eenseamn\u0103 neap\u0103rat c\u0103 ar trebui s\u0103-\u021bi neglijezi frecven\u021ba post\u0103rilor \u0219i tone of voice-ul. Cum mediul online este considerat spa\u021biu public, orice \u201esc\u0103pare\u201ddin post\u0103rile tale \u00een Social Media va fi taxat\u0103 mult mai grav. Deci, dac\u0103 data viitoare sim\u021bi c\u0103 vrei s\u0103 tastezi ceva def\u0103im\u0103tor, g\u00e2nde\u0219te-te de dou\u0103 ori \u00eenainte![\/vc_column_text]

\"\"<\/div><\/div>[vc_column_text]Sursa foto:\u00a0goo.gl\/mFCKNf<\/a>[\/vc_column_text][\/vc_column][\/vc_row][:]\n","protected":false},"excerpt":{"rendered":"

[:en][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1\/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]In the last week\u2019s article (link), we presented some of the best advice suitable…<\/p>\n","protected":false},"author":5,"featured_media":1168,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-1167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-we-know"],"_links":{"self":[{"href":"https:\/\/bakers.ro\/index.php\/wp-json\/wp\/v2\/posts\/1167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bakers.ro\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bakers.ro\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bakers.ro\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/bakers.ro\/index.php\/wp-json\/wp\/v2\/comments?post=1167"}],"version-history":[{"count":3,"href":"https:\/\/bakers.ro\/index.php\/wp-json\/wp\/v2\/posts\/1167\/revisions"}],"predecessor-version":[{"id":1206,"href":"https:\/\/bakers.ro\/index.php\/wp-json\/wp\/v2\/posts\/1167\/revisions\/1206"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bakers.ro\/index.php\/wp-json\/wp\/v2\/media\/1168"}],"wp:attachment":[{"href":"https:\/\/bakers.ro\/index.php\/wp-json\/wp\/v2\/media?parent=1167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bakers.ro\/index.php\/wp-json\/wp\/v2\/categories?post=1167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bakers.ro\/index.php\/wp-json\/wp\/v2\/tags?post=1167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}