{"id":1239,"date":"2017-08-09T10:00:50","date_gmt":"2017-08-09T10:00:50","guid":{"rendered":"http:\/\/bakers.ro\/?p=1239"},"modified":"2017-08-14T09:09:49","modified_gmt":"2017-08-14T09:09:49","slug":"how-to-take-advantage-of-facebook-groups-as-a-business","status":"publish","type":"post","link":"https:\/\/bakers.ro\/index.php\/2017\/08\/09\/how-to-take-advantage-of-facebook-groups-as-a-business\/","title":{"rendered":"[:en]How to take advantage of Facebook Groups as a business[:ro]Cum pot fi folosite grupurile de Facebook \u00een avantajul business-urilor[:]"},"content":{"rendered":"[:en][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1\/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]There are countless ways a business can connect with its own audience on Facebook. One of this ways is represented by the Facebook Groups, an option which is often overlooked. By creating a a special group for the clients, new business opportunities may emerge. Recently, Facebook introduced an option by which a Facebook Page can be linked to a group. Customers can be invited and added to this group, a group where discussions around the products and services of the brand can be started. This can improve the relation between customers and brand. Here are a few ways in which Facebook Groups can help a business:[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1\/3″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

1. Customer Service<\/strong><\/h4>\n

A business can turn the Facebook group into a place where it can answer customers to all the questions they they might have about the products or services offered by the brand. Thus, it can become a customer service group, a place where customers can ask questions without feeling embarrased. The brand must ensure that it answers all questions, within 24 hours, in a personal manner.[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1\/3″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

2. Feedback<\/strong><\/h4>\n

The group can also represent a good opportunity for a brand to receive feedback from its own customers. It is a good opportunity to understand what customers think about the business and what the brand needs to change in order to provide better service.[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1\/3″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

3. Building a Community<\/strong><\/h4>\n

This represents the most important reason for creating a group. A Facebook group must be that special place for the clients, in which they feel comfortable asking for opinions and advice on brand services. If they feel good in this group then they will become closer to the brand. Therefore, the group should be moderated and monitored all the time. Spam content needs to be removed and some general rules must be included in the group description, so the group will function properly. Another important thing is that a brand should never promote itself in this group. The group purpose should strictly function for the clients and their discussions.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1\/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]Millions of people use Facebook groups monthly, posting pictures, images, and generating conversations. Properly used, a Facebook group linked to the business page can bring the clients closer to the brand, making them more open about the products and services provided.[\/vc_column_text][\/vc_column][\/vc_row][:ro][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1\/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]Exist\u0103 nenum\u0103rate moduri prin care un business se poate conecta cu propria audien\u021b\u0103 de pe Facebook. Una dintre aceste modalit\u0103\u021bi const\u0103 \u00een op\u021biunea de Facebook Groups, care, de foarte multe ori, este omis\u0103. Prin crearea unui grup special pentru clien\u021bii unui brand, pot ap\u0103rea noi oportunit\u0103\u021bi de business.<\/p>\n

Recent, Facebook a introdus o op\u021biune prin care, unui Facebook Page \u00eei poate fi ata\u0219at un grup. \u00cen acest grup pot fi ad\u0103uga\u021bi clien\u021bii paginii, grup \u00een care se pot genera discu\u021bii \u00een jurul brandului \u0219i produselor sau serviciilor sale. Se poate crea, astfel, o adev\u0103rat\u0103 leg\u0103tur\u0103 \u00eentre clien\u021bi \u0219i brand. Iat\u0103 c\u00e2teva modalit\u0103\u021bi prin care grupurile de Facebook pot veni \u00een ajutorul unui business.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1\/3″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

1. Customer Service<\/strong><\/h4>\n

Un business poate transforma grupul de Facebook \u00eentr-un loc \u00een care se poate r\u0103spunde la \u00eentreb\u0103rile pe care clien\u021bii le au \u00een leg\u0103tur\u0103 cu produsele sau serviciile oferite de brand. Poate deveni, astfel, un grup de customer service. Poate deveni un loc \u00een care clientul poate pune \u00eentreb\u0103ri f\u0103r\u0103 s\u0103 se simt\u0103 st\u00e2njenit. Brandul trebuie s\u0103 se asigure c\u0103 r\u0103spunde tuturor \u00eentreb\u0103rilor, \u00eentr-un interval de maxim 24 de ore, \u00eentr-o manier\u0103 c\u00e2t mai personal\u0103.[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1\/3″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

2. Feedback<\/strong><\/h4>\n

De asemenea, grupul poate reprezenta o bun\u0103 oportunitate pentru un brand de a primi feedback de la proprii clien\u021bi \u0219i de a \u00een\u021belege ce anume cred clien\u021bii despre business \u0219i ce poate s\u0103 schimbe ca s\u0103 poat\u0103 oferi servicii mai bune.[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1\/3″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

3. Construirea unei Comunit\u0103\u021bi<\/strong><\/h4>\n

Cel mai important aspect este legat de crearea unui grup. Un grup de Facebook trebuie s\u0103 fie un grup special pentru clien\u021bi, \u00een care ei s\u0103 se simt\u0103 confortabil \u00een a cere p\u0103reri \u0219i sfaturi legate de serviciile brandului. Dac\u0103 \u00een acest grup se vor simti bine, atunci se vor apropia \u0219i de brand. De aceea, pentru ca persoanele de pe grup s\u0103 se simt\u0103 confortabil, grupul trebuie administrat \u0219i monitorizat tot timpul. Con\u021binutul de tip spam trebuie \u00eendep\u0103rtat \u0219i anumite reguli generale trebuie s\u0103 fie incluse \u00een descrierea grupului, pentru a func\u021biona \u00een mod optim. Un alt aspect important ce trebuie respectat este legat de promovare. Brandul nu trebuie s\u0103 se promoveze pe grup, ci doar pe pagina de Facebook. Grupul trebuie s\u0103 r\u0103m\u00e2n\u0103 strict pentru clien\u021bi \u0219i doar pentru discu\u021biile acestora.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1\/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]Milioane de utilizatori folosesc grupurile de Facebook lunar, posteaz\u0103 poze, imagini, \u0219i genereaz\u0103 discu\u021bii. A\u0219adar, folosit cum trebuie, un grup de Facebook ata\u0219at paginii de business poate apropia clientul de brand, f\u0103c\u00e2ndu-l s\u0103 fie mult mai deschis fa\u021b\u0103 de produsele \u0219i serviciile oferite.[\/vc_column_text][\/vc_column][\/vc_row][:]\n","protected":false},"excerpt":{"rendered":"

[:en][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1\/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]There are countless ways a business can connect with its own audience on Facebook….<\/p>\n","protected":false},"author":5,"featured_media":1236,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-1239","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-we-know"],"_links":{"self":[{"href":"https:\/\/bakers.ro\/index.php\/wp-json\/wp\/v2\/posts\/1239","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bakers.ro\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bakers.ro\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bakers.ro\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/bakers.ro\/index.php\/wp-json\/wp\/v2\/comments?post=1239"}],"version-history":[{"count":7,"href":"https:\/\/bakers.ro\/index.php\/wp-json\/wp\/v2\/posts\/1239\/revisions"}],"predecessor-version":[{"id":1247,"href":"https:\/\/bakers.ro\/index.php\/wp-json\/wp\/v2\/posts\/1239\/revisions\/1247"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bakers.ro\/index.php\/wp-json\/wp\/v2\/media\/1236"}],"wp:attachment":[{"href":"https:\/\/bakers.ro\/index.php\/wp-json\/wp\/v2\/media?parent=1239"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bakers.ro\/index.php\/wp-json\/wp\/v2\/categories?post=1239"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bakers.ro\/index.php\/wp-json\/wp\/v2\/tags?post=1239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}