{"id":1258,"date":"2017-09-05T13:26:38","date_gmt":"2017-09-05T13:26:38","guid":{"rendered":"http:\/\/bakers.ro\/?p=1258"},"modified":"2017-09-18T11:09:14","modified_gmt":"2017-09-18T11:09:14","slug":"4-things-that-you-didnt-know-about-the-millennial-generation","status":"publish","type":"post","link":"https:\/\/bakers.ro\/index.php\/2017\/09\/05\/4-things-that-you-didnt-know-about-the-millennial-generation\/","title":{"rendered":"[:en]4 things that you didn\u2019t know about the millennial generation[:ro]4 lucruri pe care nu le \u0219tiai despre genera\u021bia millennials[:]"},"content":{"rendered":"[:en][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1\/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]The millennials generation, the Y generation or the generation born between 1980 and 2000 has some special characteristics. Approximately 25% of the global population is part of this generation, 1.8 billion people are considered to be millennials. However, what makes these people so different from the people from other generations?<\/p>\n

Millennials represent the first generation to be born direcly into the digital world. It is a grown-up digital generation, and this fact is also reflected in the behavior of this group of people. Young millennials are connected online even when they are in a store shopping. This is a defining feature, they are connected all the time, wherever they are. From the point of view of consumer behavior, when millenials go shopping, they spend about $600 billion each year. And it is estimated that by 2020 the amount of money they spend it will increase to 1.5 trillion dollars. Here are a few things that you probably didn\u2019t know about millenials:[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1\/4″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

1. Millennials<\/strong>\u2019 purchasing power will soon exceed that of the other generations<\/strong><\/h3>\n

This new generation of people is predisposed to consumption, and the brands have to keep a close eye on the millennials. Being a smart generation, who gets bored quickly, brands really need to understand how millennials behave, in order to capture their attention through the communication channels.[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1\/4″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

2. Millennial generation spends a lot of time online but also loves the offline experiences<\/strong><\/h3>\n

Even though millennials are connected all the time through social media, they eager to go out and try new experiences. For the millennials, the exterior world represents a core in generating content for the online world. For example, they participate in social events. Through these events, they can express themselves in the online environment.[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1\/4″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

3. They are more open to branded content, but only if it\u2019s relevant to them<\/strong><\/h3>\n

Although there is a growing trend in the use of ad-block programs among millennials, they are more receptive when it comes to ads that are resonating with their own likes and interests. If the content has a real value for the millennials, they will come closer and listen to the brand.[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1\/4″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

4. TV consumption has diminished among millennials, but wasn\u2019t totally abandoned<\/strong><\/h3>\n

It is an important aspect that is worth remembering. TV has not completely lost its importance to the millennials. But now, most of the video content is now consumed on tablets, laptops, PCs or smartphones. Media consumption has doubled with the millennial generation. Also, this new generation consumes a lot of video content based on monthly subscriptions, such as Netflix or Amazon. The TV now adapts to the needs of the millennials, bringing television broadcasts online.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1\/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]In conclusion, millennials represent a whole new and unique generation, but very demanding in terms of consuming information and content. Advertising agencies need to learn what millennials want if they want to be heard. Thus, advertisers and marketers must provide valuable content to truly capture millennials\u2019 attention.[\/vc_column_text][\/vc_column][\/vc_row][:ro][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1\/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]Genera\u021bia \u201emillennials\u201d, genera\u021bia Y sau genera\u021bia n\u0103scut\u0103 \u00eentre anii 1980 \u0219i 2000 este o genera\u021bie aparte. Aproximativ 25% din popula\u021bia global\u0103 face parte din acest\u0103 genera\u021bie, adic\u0103 1.8 miliarde de persoane sunt considerate a fi millennials. Totu\u0219i, ce anume le face pe aceste persoane at\u00e2t de diferite fa\u021b\u0103 de persoanele din genera\u021biile anterioare?<\/p>\n

Milenialii reprezint\u0103 prima genera\u021bie care a crescut direct \u00een lumea digital\u0103. Este o genera\u021bie a digitalului, iar acest fapt se reflect\u0103 \u0219i \u00een comportamentul lor. Tinerii mileniali, chiar \u0219i c\u00e2nd se afl\u0103 \u00eentr-un magazin sunt conecta\u021bi online. Aceasta ar fi o caracteristic\u0103 definitorie, sunt conecta\u021bi oriunde s-ar afla. Din punct de vedere al comportamentului de consum, atunci c\u00e2nd milenialii merg la shopping, ace\u0219tia cheltuie \u00een jur de 600 miliarde de dolari \u00een fiecare an. Se estimeaz\u0103 ca p\u00e2n\u0103 \u00een 2020, suma va cre\u0219te la 1.5 trilioane de dolari.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1\/4″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

1. Puterea de cump\u0103rare a milenialilor o va dep\u0103\u0219i \u00een cur\u00e2nd pe cea a genera\u021biilor anterioare<\/strong><\/h3>\n

Genera\u021bia milenialilor este o genera\u021bie predispus\u0103 la consum, iar brandurile trebuie s\u0103 o aib\u0103 \u00een vedere. Fiind o genera\u021bie nou\u0103, smart, care \u00ee\u0219i pierde repede r\u0103bdarea dac\u0103 consider\u0103 c\u0103 o anumit\u0103 informa\u021bie nu este destul de interesant\u0103, brandurile trebuie s\u0103 \u00een\u021beleag\u0103 cum le poate capta aten\u021bia acestora \u0219i cum anume ar trebui s\u0103 comunice cu milenialii.[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1\/4″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

2. Genera\u021bia millennials \u00ee\u0219i petrece mult timp online, dar ador\u0103 experien\u021bele offline<\/strong><\/h3>\n

De\u0219i milenialii sunt conecta\u021bi tot timpul \u00een mediul online, sunt dornici s\u0103 ias\u0103 afar\u0103 \u0219i s\u0103 \u00eencerce experien\u021be noi. Fa\u021b\u0103 de genera\u021biile anterioare, i\u0219i petrec mai mult timp afar\u0103. \u00a0Lumea exterioar\u0103 reprezint\u0103 un nucleu de generare de con\u021binut pentru genera\u021bia millennials. De exemplu, milenialii particip\u0103 la evenimente sociale ca mai apoi s\u0103 se poat\u0103 manifesta \u0219i exprima \u00een mediul online \u00een leg\u0103tur\u0103 cu respectivul eveniment, la care, cel mai probabil, au participat \u0219i grupul lor de prieteni sau cuno\u0219tin\u021be.[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1\/4″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

3. Sunt mult mai deschi\u0219i fa\u021b\u0103 de con\u021binutul branduit, \u00eens\u0103 acesta trebuie s\u0103 fie relevant pentru ei<\/strong><\/h3>\n

De\u0219i se cunoa\u0219te faptul exist\u0103 un trend ascendent \u00een folosirea programelor de tipul ad-block \u00een r\u00e2ndul milenialilor, ace\u0219tia sunt mult mai receptivi atunci c\u00e2nd vine vorba de reclame \u0219i con\u021binut care rezoneaz\u0103 cu proprile lor interese. Dac\u0103 con\u021binutul are o valoare real\u0103 pentru mileniali, atunci ace\u0219tia se vor apropia mai mult fa\u021b\u0103 de brand.[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1\/4″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

4. Consumul de TV s-a diminuat \u00een r\u00e2ndul milenialilor, dar \u00eenc\u0103 nu a fost \u00een totaliate abandonat<\/strong><\/h3>\n

Este un aspect important, ce merit\u0103 re\u021binut. TV-ul nu \u0219i-a pierdut \u00een totalitate importan\u021ba \u00een r\u00e2ndul milenialilor. \u00cens\u0103 cel mai mult con\u021binut video este consumat acum de pe tablete, laptopuri, PC-uri sau smartphoneuri, consumul de media fiind dublu fa\u021b\u0103 de cel al genera\u021biilor anterioare. De asemenea, genera\u021bia milenials consuma mult content video, \u00eens\u0103 bazat pe abonamente lunare, cum este serviciul oferit de Netflix sau, mai nou, de Amazon. TV-ul se adapteaz\u0103 acum cerin\u021belor \u0219i nevoilor milenialilor, aduc\u00e2nd emisiuni \u00een mediul online.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1\/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]\u00cen concluzie, milenialii reprezint\u0103 o genera\u021bie cu totul nou\u0103 \u0219i unic\u0103, dar foarte exigent\u0103 \u00een ceea ce prive\u0219te consumul de informa\u021bie. Agen\u021biile de publicitate trebuie s\u0103 \u00eenve\u021be s\u0103 \u00eei \u00een\u021beleag\u0103, dac\u0103 vor s\u0103 fie \u0219i ele la r\u00e2ndul lor auzite. Astfel, oamenii de publicitate \u0219i marketing trebuie s\u0103 le ofere con\u021binut valoros pentru a le putea capta cu adev\u0103rat aten\u021bia.[\/vc_column_text][\/vc_column][\/vc_row][:]\n","protected":false},"excerpt":{"rendered":"

[:en][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1\/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]The millennials generation, the Y generation or the generation born between 1980 and 2000…<\/p>\n","protected":false},"author":5,"featured_media":1259,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-1258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-we-know"],"_links":{"self":[{"href":"https:\/\/bakers.ro\/index.php\/wp-json\/wp\/v2\/posts\/1258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bakers.ro\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bakers.ro\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bakers.ro\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/bakers.ro\/index.php\/wp-json\/wp\/v2\/comments?post=1258"}],"version-history":[{"count":1,"href":"https:\/\/bakers.ro\/index.php\/wp-json\/wp\/v2\/posts\/1258\/revisions"}],"predecessor-version":[{"id":1260,"href":"https:\/\/bakers.ro\/index.php\/wp-json\/wp\/v2\/posts\/1258\/revisions\/1260"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bakers.ro\/index.php\/wp-json\/wp\/v2\/media\/1259"}],"wp:attachment":[{"href":"https:\/\/bakers.ro\/index.php\/wp-json\/wp\/v2\/media?parent=1258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bakers.ro\/index.php\/wp-json\/wp\/v2\/categories?post=1258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bakers.ro\/index.php\/wp-json\/wp\/v2\/tags?post=1258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}