{"id":1369,"date":"2017-09-18T12:15:11","date_gmt":"2017-09-18T12:15:11","guid":{"rendered":"http:\/\/bakers.ro\/?p=1369"},"modified":"2017-09-18T12:16:30","modified_gmt":"2017-09-18T12:16:30","slug":"3-social-media-trends-to-keep-an-eye-on","status":"publish","type":"post","link":"https:\/\/bakers.ro\/index.php\/2017\/09\/18\/3-social-media-trends-to-keep-an-eye-on\/","title":{"rendered":"[:en]3 social media trends to keep an eye on[:ro]3 trenduri in social media de care trebuie s\u0103 \u021bii cont[:]"},"content":{"rendered":"[:en][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1\/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]In 2017, in order to work in communication, it takes an acute desire to learn new things and to always be curious about everything. Everyone who works in this field of communication needs to know all the trends and changes that are happening right now in our society, especially if you\u2019re working in social media. What today can be called new technology, tomorrow it might be yesterday\u2019s old news, all changing in one short moment. Therefore, it is important as a social media person to always be a step forward, being able to identify the trends in order to efficiently allocate the resources of social media communication process.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1\/3″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

1) Virtual reality experiences will be more and more present on social media<\/strong><\/h3>\n

Are you curious to know how it would feel like to be on that Bahamas trip you saw in the Facebook ad, making a tour of the island? No problem, virtual reality will solve it. Do you want to see how the product you want to buy would look like in 360? Again, virtual reality gives you this opportunity. Virtual reality is still a new concept for marketing, but more and more brands are beginning to recognize the true value virtual reality can bring into building brand identity. With this new technology, consumers can interact with the brand in a unique way, and companies are beginning to really integrate this new concept in their communication.[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1\/3″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

2) Ephemeral content will still be important<\/strong><\/h3>\n

This type of content refers to the content introduced by Snapchat. Pictures and videos that are disappearing after a certain amount of time. Instagram and then Facebook have introduced a similar feature, Stories, which also gives users the ability to upload disappearing content on the platforms. But why is this type of content important for brand communication? Well, it represents a huge opportunity for the brands to show their fans the human side of the company. It\u2019s a great way to show their audience authentic, unpolished content with backstage interviews, contests, \u201dhow to\u201d videos, or live events. This doesn\u2019t mean that brands have to give up on professional studio photos and videos, but it is a good opportunity to tell the consumers \u201dlook, we are people just like you\u201d.[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1\/3″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

3) Now, brands rely on instant messaging apps more than ever<\/strong><\/h3>\n

Instant messaging apps are considered to be alternatives to SMS messages, but this fact is not entirely true anymore. Today, more than 4 billion people use instant messaging apps like Facebook Messenger, WhatsApp, and WeChat. That is why more and more brands use these applications to increase their presence in social media and to interact with consumers directly. It is a much faster way to get in touch with a customer and provide him the necessary support. The cost is much lower and the customer service experience also improves. This creates a real-time connection between the brand and the customer.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1\/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]Therefore, social media is changing constantly. It is an unpredictable environment. So, in this case, communication specialists that work with social media should stay informed about current trends and also be able to identify trends that are about to come.[\/vc_column_text][\/vc_column][\/vc_row][:ro][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1\/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]\u00cen 2017, pentru a lucra \u00een comunicare, este nevoie de o dorin\u021b\u0103 acut\u0103 de a \u00eenv\u0103\u021ba lucruri noi \u0219i de a fi mereu curios. Orice persoan\u0103 care activeaz\u0103 \u00een domeniul comunic\u0103rii trebuie s\u0103 fie la curent cu toate trendurile \u0219i schimb\u0103rile ap\u0103rute \u00een societate, \u00een special atunci c\u00e2nd lucreaz\u0103 \u00een social media. Ce ast\u0103zi se poate numi tehnologie nou\u0103, m\u00e2ine poate deveni doar o \u0219tire veche, totul \u00eentr-o singur\u0103 clip\u0103. De aceea, este important ca un om de social media s\u0103 fie \u00eentotdeauna cu un pas \u00eenainte \u0219i s\u0103 poata intui si identifica corect trendurile, pentru a putea aloca eficient resursele de comunicare.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1\/3″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

1) Experien\u021bele de tipul virtual reality vor fi din ce \u00een ce mai prezente \u00een social media<\/strong><\/h3>\n

Vrei s\u0103 vezi cum s-ar sim\u021bi s\u0103 fii \u00een excursia aceea din Bahamas pe care ai v\u0103zut-o pe Facebook, f\u00e2c\u00e2nd un tur al insulei? Nicio problem\u0103, realitatea virtual\u0103 \u00ee\u021bi va ar\u0103ta. Vrei s\u0103 vezi cum arat\u0103 \u00een 360 produsul pe care vrei s\u0103-l achizi\u021bionezi? Din nou, realitatea virtual\u0103 \u00ee\u021bi ofer\u0103 aceast\u0103 oportunitate. Realitatea virutal\u0103 reprezint\u0103, \u00eenc\u0103, un concept nou pentru domeniul marketing-ului, \u00eens\u0103 tot mai multe branduri \u00eencep s\u0103 recunoasc\u0103 adev\u0103rata valoare pe care virtual reality-ul o poate aduce \u00een construirea imaginii brandului. Prin aceast\u0103 nou\u0103 tehnologie, consumatorii pot interac\u021biona cu brand-ul \u00eentr-un mod unic \u0219i inedit, iar companiile \u00eencep s\u0103 ia \u00een serios aceast\u0103 nou\u0103 tehnologie.[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1\/3″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

2) Con\u021binutul efemer va continua s\u0103 aib\u0103 importan\u021b\u0103<\/strong><\/h3>\n

Acest tip de con\u021binut se refer\u0103 la con\u021binutul introdus de Snapchat. Poze \u0219i video-uri care dispar dup\u0103 o anumit\u0103 perioad\u0103 de timp. Instagram \u0219i, mai apoi, Facebook au introdus o func\u021bie asem\u0103n\u0103toare, func\u021biile de Stories, care, la fel, le ofer\u0103 posibilitatea utilizatorilor de a urca pe platforme con\u021binut perisabil. Dar de ce este acest tip de con\u021binut important pentru comunicarea brandurilor? Ei bine, el reprezint\u0103 o oportunitate pentru un brand de a ar\u0103ta consumatorilor partea uman\u0103 din spatele companiei. Reprezint\u0103 o modalitate excelent\u0103 de a afi\u0219a con\u021binut autentic, \u201enefinisat\u201d, cu interviuri din backstage, concursuri, video-uri de tipul \u201ehow to\u201d sau evenimente live. Acest lucru nu \u00eenseanm\u0103 c\u0103 brandurile trebuie s\u0103 renun\u021be la pozele sau video-urile realizate \u00een studio de c\u0103tre profesioni\u0219ti, dar este o oportunitate de a spune consumatorilor \u201euite, \u0219i noi suntem oameni la fel ca tine\u201d.[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1\/3″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

3) Brandurile se bazeaz\u0103 pe aplica\u021biile de mesagerie instant\u0103 mai mult ca oric\u00e2nd<\/strong><\/h3>\n

Aplica\u021biile de mesangerie instant\u0103 sunt considerate a fi alternative pentru mesajele de tip SMS, \u00eens\u0103 acest fapt nu mai este \u00een totalitate valabil. Ast\u0103zi, la nivel global, peste 4 miliarde de persoane folosesc aplica\u021bii de mesagerie instant\u0103 cum ar fi Facebook Messenger, WhatsApp \u0219i WeChat. De aceea, tot mai multe branduri se folosesc de aceste aplica\u021bii pentru a-\u0219i spori prezen\u021ba \u00een social media \u0219i de a putea interac\u021biona cu consumatorii \u00een mod direct. Reprezint\u0103 o modalitate mult mai rapid\u0103 de a lua leg\u0103tura cu un client \u0219i de a-i oferi suportul necesar. Costul este mult mai mic, iar experien\u021ba de customer service mult mai bun\u0103. Se creeaz\u0103 astfel o conec\u021biune \u00een timp real \u00eentre brand \u0219i client.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1\/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]Social media reprezint\u0103 un domeniu care se afl\u0103 \u00een continu\u0103 schimbare. Este un mediu impredictibil. De aceea, speciali\u0219tii \u00een comunicare trebuie s\u0103 fie \u00een permanen\u021b\u0103 informa\u021bi cu privire la trendurile actuale, dar \u0219i cele care ar putea ap\u0103rea pe viitor.[\/vc_column_text][\/vc_column][\/vc_row][:]\n","protected":false},"excerpt":{"rendered":"

[:en][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1\/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]In 2017, in order to work in communication, it takes an acute desire to…<\/p>\n","protected":false},"author":5,"featured_media":1370,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-1369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-we-know"],"_links":{"self":[{"href":"https:\/\/bakers.ro\/index.php\/wp-json\/wp\/v2\/posts\/1369","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bakers.ro\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bakers.ro\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bakers.ro\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/bakers.ro\/index.php\/wp-json\/wp\/v2\/comments?post=1369"}],"version-history":[{"count":3,"href":"https:\/\/bakers.ro\/index.php\/wp-json\/wp\/v2\/posts\/1369\/revisions"}],"predecessor-version":[{"id":1373,"href":"https:\/\/bakers.ro\/index.php\/wp-json\/wp\/v2\/posts\/1369\/revisions\/1373"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bakers.ro\/index.php\/wp-json\/wp\/v2\/media\/1370"}],"wp:attachment":[{"href":"https:\/\/bakers.ro\/index.php\/wp-json\/wp\/v2\/media?parent=1369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bakers.ro\/index.php\/wp-json\/wp\/v2\/categories?post=1369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bakers.ro\/index.php\/wp-json\/wp\/v2\/tags?post=1369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}