{"id":1398,"date":"2021-10-01T13:45:04","date_gmt":"2021-10-01T13:45:04","guid":{"rendered":"http:\/\/bakers.ro\/?p=1398"},"modified":"2021-10-19T13:41:47","modified_gmt":"2021-10-19T13:41:47","slug":"perspective","status":"publish","type":"post","link":"https:\/\/bakers.ro\/index.php\/2021\/10\/01\/perspective\/","title":{"rendered":"[:ro]Perspective[:]"},"content":{"rendered":"[:ro][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;]<div class=\"img-with-aniamtion-wrap center\" data-max-width=\"100%\"><div class=\"inner\"><img loading=\"lazy\" decoding=\"async\" data-shadow=\"none\" data-shadow-direction=\"middle\" class=\"img-with-animation \" data-delay=\"0\" height=\"1066\" width=\"1600\" data-animation=\"fade-in\" src=\"https:\/\/bakers.ro\/wp-content\/uploads\/2021\/10\/Articol_Bakers_MihaiBerejan_1600x1066_01.10.21.png\" srcset=\"https:\/\/bakers.ro\/wp-content\/uploads\/2021\/10\/Articol_Bakers_MihaiBerejan_1600x1066_01.10.21.png 1600w, https:\/\/bakers.ro\/wp-content\/uploads\/2021\/10\/Articol_Bakers_MihaiBerejan_1600x1066_01.10.21-300x200.png 300w, https:\/\/bakers.ro\/wp-content\/uploads\/2021\/10\/Articol_Bakers_MihaiBerejan_1600x1066_01.10.21-768x512.png 768w, https:\/\/bakers.ro\/wp-content\/uploads\/2021\/10\/Articol_Bakers_MihaiBerejan_1600x1066_01.10.21-1024x682.png 1024w\" sizes=\"auto, 100vw\" alt=\"Mihai Berejan\" \/><\/div><\/div>[\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]53% (adic\u0103 4.2 miliarde de furnicu\u021be) din popula\u021bia globului (adic\u0103 4.2 miliarde de furnicu\u021be) este activ\u0103 pe cel pu\u021bin o platform\u0103 de social media. 4.2 miliarde de creatori de con\u021binut, de orice fel \ud83d\ude0a. Asta da competi\u021bie!<\/p>\n<p>Mai aproape de noi, compe\u021bi\u021bia se reduce la 12,6 milioane de urma\u0219i ai lui Creang\u0103.<\/p>\n<p>\u0218i acum ajung la cum mi-a\u0219 dori s\u0103 ne diferen\u021biem noi \u00een aceast\u0103 mul\u021bime: prin creativitate, prin inova\u021bie \u0219i prin eficien\u021b\u0103 (presupun\u00e2nd c\u0103 \u0219tiin\u021ba exist\u0103 \ud83d\ude0a \u0219i este la zi).<\/p>\n<p>De ce creativitate? Pentru c\u0103 trebuie s\u0103 cre\u0103m con\u021binut care atrag\u0103 aten\u021bia, altfel mesajele noastre se vor pierde \u00eentr-un ocean. \u201dSticlele\u201d noastre trebuie s\u0103 ajung\u0103 la destinatari, s\u0103 fie deschise \u0219i citite.<\/p>\n<p>De ce inova\u021bie? Nu trebuie s\u0103 invent\u0103m roata de fiecare data, dar putem s\u0103 o \u00eembun\u0103t\u0103\u021bim: o facem c\u00e2t mai rotund\u0103, \u00eei punem spi\u021be, \u00eei ad\u0103ug\u0103m o band\u0103 de cauciuc.<\/p>\n<p>Nu cred deloc c\u0103 este gre\u0219it s\u0103 ne inspir\u0103m din campanii mai vechi, ba chiar dimpotriv\u0103.<\/p>\n<p>\u0218i de ce eficien\u021b\u0103? Pentru c\u0103 d\u0103 bine la client? Nu numai. La final de zi toat\u0103 lumea trebuie s\u0103 c\u00e2\u0219tige, iar eficien\u021ba poate duce la un c\u00e2\u0219tig mai mare \u0219i pentru noi.[\/vc_column_text][\/vc_column][\/vc_row][:]\n","protected":false},"excerpt":{"rendered":"<p>[:ro][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221;&#8230;<\/p>\n","protected":false},"author":5,"featured_media":1405,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-1398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-we-know"],"_links":{"self":[{"href":"https:\/\/bakers.ro\/index.php\/wp-json\/wp\/v2\/posts\/1398","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bakers.ro\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bakers.ro\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bakers.ro\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/bakers.ro\/index.php\/wp-json\/wp\/v2\/comments?post=1398"}],"version-history":[{"count":5,"href":"https:\/\/bakers.ro\/index.php\/wp-json\/wp\/v2\/posts\/1398\/revisions"}],"predecessor-version":[{"id":1404,"href":"https:\/\/bakers.ro\/index.php\/wp-json\/wp\/v2\/posts\/1398\/revisions\/1404"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bakers.ro\/index.php\/wp-json\/wp\/v2\/media\/1405"}],"wp:attachment":[{"href":"https:\/\/bakers.ro\/index.php\/wp-json\/wp\/v2\/media?parent=1398"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bakers.ro\/index.php\/wp-json\/wp\/v2\/categories?post=1398"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bakers.ro\/index.php\/wp-json\/wp\/v2\/tags?post=1398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}